Forever Unique, Elle

The Washing Machine Italia launches the positioning campaign for Forever Unique, planned for online and offline means with the solitaire “Elle” as protagonist, translated into a social plan, with the other collections, for the social pages of the Milanese fashion house. Forever Unique is the result of the experience and tradition of Osigem, a company that works only with natural diamonds, certified by the most accredited international gemological institutes. The brand's mission is to create classic jewels translated into a very contemporary world. To communicate the identity and values of Forever Unique, the agency led by Mimmo Di Lorenzo and Alessandra Furfaro is inspired by the myth of Narciso, also a modern classic, and rewrites the ending. The campaign fashion shooting was set in a natural set, enriched with mirrors of different sizes, in which the model is reflected with the new collection jewels, until she falls in love with herself through their light and uniqueness, like those who choose them and wears them. In the press and web campaign, the solitaire "Elle", worn by the model, is reflected in the mirror while the headline says: "Me, Elle." that means me and my jewel united, fused, in a true self love that the solitaire evokes.